17/06/2025
Marcolin Covering and Salesforce: continuous innovation for an optimized customer experience
CRM strategy and training to support the customer
At Marcolin Covering, we believe innovation is a continuous process: essential to ensure increasingly effective, reliable solutions that meet our customers’ needs. Supported by Impresoft Engage, we have been using Salesforce, the world-leading CRM, as a strategic tool to monitor performance, manage sales relationships and enhance every customer touchpoint.
Salesforce is an integral part of our digital infrastructure. Its use has gone beyond the initial implementation, evolving through a structured plan of updates, integrations and training to make it ever more central in our business processes.
An ever-more strategic integration
Expanding Salesforce’s functionality now allows us to automate processes, simplify data management and gain full visibility of commercial and post-sales activities. With custom dashboards and advanced reporting, we can analyze KPIs in real time, make faster decisions, and adapt strategies to market dynamics.
Additionally, integrating Salesforce with other digital tools further boosts the effectiveness of our operations, increasing responsiveness and consistency in communication with customers, partners, and our Service Point network.
Continuous training: the engine of efficiency
A key element of this journey is continuous training, which involves both the internal team and project managers.
Within the company, we regularly organize training sessions focused on the advanced use of Salesforce, with the aim of updating operational skills, improving process efficiency and strengthening cross-departmental alignment.
At the same time, our project managers actively participate in external events, webinars, and workshops promoted by Salesforce, to stay up to date with new platform features, emerging methodologies, and key digital trends.
Recently, they took part in a training event focused on the latest CRM developments and strategic drivers for boosting operational efficiency and customer loyalty.
The integration of internal training and continuous updates allows us to capitalize on every evolution of the platform, transforming it into a tangible and measurable competitive advantage.
A CRM dedicated to customer relationships
Every optimization and update is driven by a clear goal: putting the customer at the center. Thanks to Salesforce, we can now offer even more precise, personalized and consistent service at every stage—from initial commercial contact to post-sales support.
This approach strengthens our positioning as an innovative, structured and quality-oriented company capable of responding to the needs of an ever-evolving market.